Riyadh, Saudi Arabia
Sarah Abumelha
Marketing Specialist | Content Producer | Events Manager
Profile
Creative and results-driven Marketing Specialist with a passion for content production, storytelling, and large-scale event management. Experienced in leading end-to-end podcast productions, corporate exhibitions, and integrated marketing campaigns across the financial sector. Skilled at transforming brand vision into compelling multi-platform content that drives measurable business impact.
Selected impact
- Approximately 2,700 → 6,000+ — YouTube subscribers
- Up to 552K — TikTok views per episode
- 5 — Major exhibitions managed end to end
Experience
Marketing Specialist
Alraedah Finance · Riyadh, Saudi Arabia
2024–Present
- Launched and fully produced Plan A, the company’s first in-house podcast, growing YouTube subscribers from approximately 2,700 to 6,000+ and achieving up to 552K TikTok views per episode.
- Managed end-to-end participation in 5 major exhibitions (Money20/20, Biban, Explore Al-Madinah, Seamless, and RAD Exhibition – Eastern Chamber), including booth design, logistics, vendor coordination, and on-site execution.
- Led the press campaign for launching a crowdfunding platform, drafting press releases, coordinating with media outlets, and managing influencer outreach on X.
- Authored the company’s annual performance report, consolidating data from 7 departments.
- Increased Google Maps rating from 3.8 to 4.0 through structured reputation management.
- Developed the annual marketing plan and updated the Group Company Profile.
- Designed and launched a company newsletter and produced a cybersecurity awareness video.
- Managed social media strategy across Instagram, LinkedIn, TikTok, and X, increasing engagement and inbound inquiries.
- Built an Excel-based cost tracking system for exhibitions to support budget and ROI decisions.
Growth Associate
Alraedah Finance · Riyadh
2023–2024
- Built and maintained relationships with SME clients to support business growth.
- Assessed client creditworthiness using financial data to support lending decisions.
Business Development Specialist
MDD Supply Chain · Riyadh
- Responded to RFPs with tailored, client-focused proposals.
- Ensured brand consistency across marketing and sales materials.
Business Development Officer (Tamheer)
Quara Finance · Riyadh
- Negotiated and closed agreements with new clients.
- Conducted market research to identify growth and expansion opportunities.
Marketing Intern (COOP)
Ansar Musta · Riyadh
- Developed creative content for social media campaigns and digital ads.
- Supported product launch strategies and brand messaging.
Skills & capabilities
Marketing & Strategy
- Marketing Strategy Execution
- Campaign Planning & Optimization
- Lead Generation & Audience Growth
Content & Creative
- Content Creation & Storytelling
- Creative Direction
- Podcast Production & Distribution
Digital & Social Media
- Social Media Management
- Performance Tracking & Engagement Optimization
- Influencer Coordination
Events & Activations
- Exhibition & Event Management
- Vendor Coordination & Logistics
- On-Ground Execution
Public Relations & Communication
- Press Releases & Media Coordination
- Brand Messaging
- Stakeholder Communication
Strategy & Analysis
- Market Research & Competitor Analysis
- Data Interpretation for Decision-Making
- Performance Reporting
Project & Operations
- Cross-Functional Project Management
- Budget Planning & Cost Tracking
- Process Improvement
Education
Diploma in Marketing
Technical & Vocational Training Corporation · Riyadh, Saudi Arabia
Courses & Certifications
- Project Management — Google
Online
- Managing Sales Performance — Google
Online
- Marketing and Sales Learning Businesses — CISCO
Online
Languages
- Arabic — Native
- English — Professional Proficiency
Contact
- Mobile
- +966553449844